A Logit Model Of Brand Choice Calibrated On Scanner Data (C

 
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MessagePosté le: Lun 19 Juin - 20:11 (2017)    Sujet du message: A Logit Model Of Brand Choice Calibrated On Scanner Data (C Répondre en citant



Excerpt from A Logit Model of Brand Choice Calibrated on Scanner Data

Opportunities for building and testing models of customer behavior. In particular, data now being collected by optical scanning of the Universal Product Code (upc) in supermarkets should permit a careful examination of various customer choice models developed in recent years. We shall here use scanner collected panel data on coffee purchases to calibrate a multinomial logit choice model and examine both its scientific quality as a representation of consumer behavior and its potential usefulness for marketing decision - making.

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A Logit Model of Brand Choice Calibrated on Scanner Data (Classic Reprint) Peter M. Guadagni












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